Monday, September 3, 2007

Sony Playstation 3 : Pushing Limits of the Virtual World

It has been more than twelve years since the Japanese consumer electronics giant Sony has entered the gaming space. Since their first gaming console offering, Sony PlayStation has been successful in craving out a special name in the game player's niche. Till recently, PlayStation's legacy remained untouchable and its leadership barely challenged. However, with the launch of seventh generation gaming consoles from two other major player in the league, namely Microsoft and Nintendo, Sony PlayStation lost good grounds in terms of market share and brand loyalty.

Their latest seventh generation gaming console - the Sony PlayStation 3 seeks to win back lost grounds. The PlayStation 3 was first launched in Japan - the company's home ground on November 11, 2006, with the North American release coming a mere six days later on November 17, 2006. The system was then released in Europe and Australasia on March 23, 2007. Right from day one of its launch, the gaming console gained enormous popularity among all gamers around the world. According to Media Create, 81,639 PS3 systems were sold within 24 hours of its introduction in Japan. Initially, the Sony PlayStation 3 was available in two configurations - 20GB and 60 GB. However, the 20GB module was discontinued after a while due to lack of demands and was replaced by an even higher 80GB module.

The PlayStation 3 is based on open and publicly available application programming interfaces. The PlayStation 3 includes the ability to store different user profiles, explore down loaded photos, play music and movies from the hard drive, compatibility for a USB keyboard and mouse for additional aid in navigation through its user interface and computer like game play, and a full fledged web browser. These features and options gives a Sony PlayStation 3 user the freedom to diversify the usage of the gaming console apart from its primary function - to play high quality video games.

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